Many pointers indicate that 2023 will be a tough year for the tech and media sectors. Since the start of the year, 297 tech companies furloughed nearly 95,000 workers and the big tech players also known as GAFAM (Google, Apple, Facebook, Amazon, and Microsoft) embarked on an austerity drive cutting costs at every corner. This policy outlook attempts to examine the state of affairs in the tech and media sectors, exploring the factors that led to the current performance and assessing whether the current crisis has a silver lining.